Working | Notion

<aside> 📎 Argentine, remote worker, marketer, life-long unlearner. Fascinated by systems thinking, decentralization, and the future.

10+ years in high growth B2B SaaS, from strategic growth marketing to senior marketing leadership to owning pipeline generation for high growth products.

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<aside> 📎 I've been fortunate to work with great tech companies in Barcelona, Oslo, Berlin and Vancouver.

Now I focus solely on Bitcoin.

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Highlights

<aside> ✅ Currently

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<aside> ↩️ Previously

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Marketing & Communications Director, Blockstream

My LinkedIn profile (link)

Recommendation

"When we needed a growth marketer to
take Xeneta to the next level after
our Series A funding, Fernando was
the perfect fit. 

3 years later, he's instrumental 
as ever to the company."

- **Katherine Barrios, CMO
  Xeneta**

Achievements

🎯 Ran GTM strategy for 3 companies 
valued at €1.3B total entering the
Norwegian market

📈 Built search stack for 4 companies

💰 First growth hire at Xeneta (grew
from 17 to 120 employees in 3 years)

💻 Started career as frontend dev for
HP (Spain) and UNESCO (France)

Skills

Keywords
Certifications

Languages

<aside> 🇨🇦 English

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Native

<aside> 🇦🇷 Spanish

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Native

<aside> 🇳🇴 Norwegian

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Native

<aside> 🇪🇺 French/German

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Usually make a fool of myself

Articles/Talks

Writing

Speaking

Education

<aside> <img src="/icons/school_gray.svg" alt="/icons/school_gray.svg" width="40px" /> Bachelor's Degree in Economics, Management and Innovation

2005 - 2009

Inland Norway University of Applied Sciences

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